Traditional Marketing VS Digital Marketing

Usually, the word “market” mentions to the spot where purchasers & suppliers meet for exchange of products & services. Market is the exact term, famous to all, but liable upon the amount of goods handled, there are wholesale & trade markets.

There are several types of marketing, however two chief sections are, traditional marketing & digital marketing. In this article, we will discuss about these methods in details.

01) TRADITIONAL MARKETING

Traditional marketing refers to any kind of promotions, marketing or publicity, which are usually utilized by the firms/ business entities for a longer period, & that has a sure success rate.

In ancient days, marketing is stated as the flow of goods & services from manufacturers to consumers. This is a product concerned description of marketing. The manufacturer concentrate only on the products that what they can produce, & need of consumers are not taken into the attention.

Procedures of traditional methods include press ad, such as newsletters, hoardings, newspapers ads. Further forms of media include television, commercial ads, and radio ads about the brand or service of any company.

NEED OF DIGITAL MARKETING

Since the technology is progressing, that demands the modification in everything. The digital marketing is a section of the digitalization. For about 20 years back, there was no PCs, no cell phones & obviously, no internet. But as the technology develops, after certain time cell phones & PCs are introduced into the life of human being. After some more years, internet services got familiarised, which bring about the digital revolution. For Instance, the digital marketing comprises the blogs, websites, platforms, social media networks, emails and so on. The digital marketing is parallel to traditional one but by utilizing the digital devices & obviously the information technology. It is quicker, consistent & easy to discover medium & so accepted worldwide.

02) DIGITAL MARKETING

Digital marketing is a wide term that mentions the promotion through the internet medium like search engines, blogs, websites, News sites, social media networks & emails. Digital marketing is occasionally called as the online or internet marketing.

Digital marketing technique include the search engine optimization, Search engine marketing, content marketing, campaign marketing, e-commerce marketing & social media marketing.

There are numerous reason for the growth of digital marketing.

1) Digital marketing techniques are cheaper than traditional concept.

2) Digital marketing processes faster than traditional one, thus result oriented.

3) All process being consistent, makes better incomes.

4) Digital media enable the communication with targeted audience.

Though, there are numerous details that affect the progression of company’s skill to grow & keep the successful deal & relations with the target customers. There is usually two types of situation inside any establishment. One is stable, not altering with time & variations are very frequent. Second being the dynamic field that varies according to the demand.

The Author of this article, Arun Mohan is writing articles for Swap Dial and Agrraj Consultancy Services

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