Start-up entrepreneurs have a very tough time getting the funds they need to establish their businesses. Many of them do resort to bootstrapping to raise the necessary capital. However, this form of financing doesn’t really get them very far. The sum of money they receive isn’t always enough to get their concerns up and to run. However, most of these aspiring proprietors are reluctant to approach traditional financiers and venture capitalists. Recent studies show such lenders only approve 5% of the business plans of these ambitious owners. Prominent experts specializing in this field say they should think outside the box. They should harness the vast potential of the internet and various social media networking platforms. This where a launching a campaign on suitable crowd-funding platform comes into the picture.
Arnon Dror Creo Americas – Why do entrepreneurs need to consider using a crowd-funding platform?
Very few professionals can claim to rescue companies on the verge of bankruptcy. Arnon Dror happens to be one of those specialists. This MBA graduate can boast of having over 20 years of valuable experience under his belt. During this phrase, he’s been able to occupy and perform the functions of a Vice-President. However, unlike many of his contemporaries, he has held this position in more than one company. These organizations include Scitex, Presstek Inc., Creo Inc., Kodak, Creo Americas, and Xerox. The officials of these establishments acknowledge his contribution in turning their concerns into profit-generating units. They even admit his expertise extends to many diverse fields. These include international taxation, cash flow management, strategic planning, ERP integration, internal control, and corporate mergers.
The Arnon Dror Creo Americas team of professionals say crowd-funding is very popular among aspiring start-up entrepreneurs. They find it to be a convenient platform for them to raise the capital they need. These specialists further point out the following 2 important benefits of using this mode of finance:
- Minimizes risks
Start-up entrepreneurs already know that establishing a business from scratch is always a risky venture. There are numerous hurdles which they need to overcome to achieve their objective. Obtaining the necessary funds is just one of them. In many cases, there are certain expenses which they have to incur. However, it’s difficult for these proprietors to forecast such costs accurately in advance. On top of this, they need to deal with the issue of market validation. Using a suitable crowd-funding platform as a campaigning tool helps these proprietors to minimize such risks. It also serves as an ideal learning experience for them.
- A convenient platform to reach out to a large audience
Launching a campaign in a viable crowd-funding platform serves another purpose for start-up entrepreneurs. It allows them to introduce their ideas, overall vision, and ultimate mission to a large audience. Many of these people may show considerable interest in what they are bringing into the market. In such a situation, they can easily attract potential fundraisers to invest their ventures. This is what they want at the end of the day.
Using a suitable crowd-funding platform to raise money can works wonders for start-up entrepreneurs. They can raise the capital they need to start their businesses without any hassle. The above 2 important advantages of taking this step prove this fact beyond any doubt. To know about this mode of finance, these proprietors should browse through the Arnon Dror twitter profile.